At the core of our work is guidance, helping athletes approach life, business, and opportunity outside of sport with clarity and perspective.

We work closely with our clients to:

• Clarify long-term positioning and identity beyond the game

• Develop a clear narrative around who they are becoming

• Evaluate opportunities thoughtfully (what to pursue, and what to decline)

• Narrative development and guidance on media, visibility, and professional presence, including platforms such as LinkedIn

• Provide trusted perspective during moments of transition or decision-making

This guidance is what athletes consistently tell us they value most.

When ideas need to be brought to life, we help design platforms and experiences that feel authentic, intentional, and aligned with the athlete’s long-term direction.

This work may include:

• Concepting and producing athlete-led platforms or series

• Content and IP development

• Curated conversations, private events, or live experiences

An example of this work includes TED’s first-ever TEDSports activation, conceived and executed in collaboration with Super Bowl Champion Stephen Hauschka, translating his message into a meaningful, live experience.

We help athletes navigate relationships with intention, prioritizing trust, alignment, and long-term value over transactions.

Our role includes:

• Strategic introductions to aligned brands, institutions, and leaders

• Helping athletes assess partnership fit and timing

• Acting as a filter to protect time, energy, and reputation

Not every connection needs to be monetized, but every connection should be purposeful.

We also work with a small number of growth-stage companies and institutions seeking to engage professional athletes thoughtfully — beyond traditional endorsements.

Our role with brands is to:

• Clarify why an athlete partnership makes sense

• Identify the right athletes for long-term alignment

• Structure partnerships rooted in credibility, trust, and shared values

• Design platforms or experiences that are authentic to both sides

This work is selective and typically aligned with our existing athlete advisory relationships.

Speaking engagements, corporate events, and organizational conversations often emerge naturally from this work.

When appropriate, we support:

• Corporate and university speaking engagements

• Private events and curated discussions

• Leadership and performance conversations grounded in lived experience

Speaking is an outcome of clarity and alignment, not the starting point.