Unpacking Nike's Cultural Reset: A Conversation with Julius Thomas

Written By Stephen Christensen

As a former Nike athlete and elite professional, Julius Thomas offered phenomenal insights and analysis on Nike’s cultural reset and strategic direction. With new CEO Elliott Hill at the helm, the brand is focused on returning to its foundational values to overcome recent challenges. After a period of declining performance and lost market share, Hill’s long-term recovery plan emphasizes patience, consistency, and a renewed commitment to Nike’s core identity.

read julius’s full analysis here: https://www.linkedin.com/pulse/unpacking-nikes-cultural-reset-conversation-6741e/?trackingId=sV3c56%2FS9XMRaAlMC4cXXg%3D%3D

Stephen Christensen
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